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The rise of social media truly shaped the digitally-connected world we live in today.

There are now 4.70 billion users on social networking sites like Facebook, Twitter and Instagram – about 59% of the Earth’s total population.

With such vast and fast-paced growth, there has never been a more perfect time for businesses to explore big data on social media and maximize its potential for long-term success.

But what is big data?

It’s a new and effective way of synthesizing analytics to improve the customer experience. When applied to social media marketing, it lets businesses share information and communicate with their audiences to help brands widen their reach.

In this article, DesignRush digs into how big data on social media changes the ways businesses approach this ever-evolving digital space.

Click here to read more.